Covet is not often used in everyday language today. The definition of covet is to yearn to possess or to have; to wish for greatly or with envy.
Lust is a more common word in society. Lust is a strong feeling of sexual desire or a strong desire for something.
The advertisement industry is well versed in lust. Great research has been put into best practices to entice and create lust in the average consumer. There is understanding in how to draw a person’s eye into the advertisement, what colors to use, placement of words. All of this is with the intention of getting you, the consumer, to want and desire their product.
And it works. But I don’t begrudge their tactics. I attempt the same thing with my blog images. I want a person to want to read my blog.
The difference is the content.
The phrase “sex sells” in regards to advertising can be seen as far back and 1871 with the Pearl tobacco label of a naked woman walking out of the water.
Sexual images have been used to sell tobacco, alcohol, cologne, clothing, cars and I’m sure many other items. Their job is to find ways to sell their products. Right or wrong that’s their job.
Unfortunately this process has spread farther than just advertising companies. Sexual images are seen all across television shows, movies, music lyrics, social media and pornography. It has become common place.
The result as has turned into a society of lust.
As Christians, our job is to not be enticed. Not to be distracted. We are called to not make worldly decisions but root ourselves in God’s word and truths.
This may mean certain shows, movies, and music aren’t listened to. It is a personal boundary that I’m not going to advise specifics. But it is important to set those personal limits to guard your heart and your mind.
Take the time to read the below bible scriptures and truly focus on what they are saying to you. Some passages may touch you differently than others. Writing down the verses in your own hand is helpful for some individuals. Possibly looking up the verses in your own bible may be beneficial. I use a NIV bible translation. Or reading them over and over to commit to memory. Whatever method works best for you to experience God’s words and feel closer to Him.
When the woman saw that the fruit of the tree was good for food and pleasing to the eye, and also desirable for gaining wisdom, she took some and ate it. She also gave some to her husband, who was with her, and he ate it.
1 John 2:16
“You shall not covet your neighbor’s house. You shall not covet your neighbor’s wife, or his male or female servant, his ox or donkey, or anything that belongs to your neighbor.”
Rather, clothe yourselves with the Lord Jesus Christ, and do not think about how to gratify the desires of the flesh.
For the grace of God has appeared that offers salvation to all people. It teaches us to say “No” to ungodliness and worldly passions, and to live self-controlled, upright and godly lives in this present age,
All of us also lived among them at one time, gratifying the cravings of our flesh and following its desires and thoughts. Like the rest, we were by nature deserving of wrath. But because of his great love for us, God, who is rich in mercy, made us alive with Christ even when we were dead in transgressions—it is by grace you have been saved.
1 Peter 1:14-16
As obedient children, do not conform to the evil desires you had when you lived in ignorance. But just as he who called you is holy, so be holy in all you do; for it is written: “Be holy, because I am holy.”
1 Peter 2:11
Dear friends, I urge you, as foreigners and exiles, to abstain from sinful desires, which wage war against your soul.
So I say, walk by the Spirit, and you will not gratify the desires of the flesh.
Those who live according to the flesh have their minds set on what the flesh desires; but those who live in accordance with the Spirit have their minds set on what the Spirit desires. The mind governed by the flesh is death, but the mind governed by the Spirit is life and peace. The mind governed by the flesh is hostile to God; it does not submit to God’s law, nor can it do so. Those who are in the realm of the flesh cannot please God.
I pray that these verses remind you to remain in God and not be swayed by lust in our society.
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